Staging – Does It Sell A House?


Staging – Does It Sell A House?


Home Staging is the act of preparing a home for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want.

Home Builders are experts at creating an appealing experience for their prospective buyers.  Even though they are offering brand new homes with no blemishes or outdated floorpans, they still invest hundreds of thousands of dollars in “the experience”. 

So, does the time and investment pay off when you are selling your home, especially when the Real Estate Market appears to be a strong “Seller’s Market”?

home staging before and after 4

Today, home staging has been proven to be an even more important and wise decision than it was when we were in recession.

Many people think that staging is all about how the home feels when a potential buyer tours the property.  But if this is all you consider, you are missing a critical step that comes before that.

How do the potential buyers decide to come for tour in the first place?

Recent research shows that the over 94% of home shoppers shop online.  Of course, this is not surprising.  What is surprising is the recent research that indicates that the average home shopper looks at a potential home 6-14 times online before requesting a showing. 

The average amount of time a perspective buyer is looking at the pictures of your home before they ask to see it in person? 

Ninety minutes.   

Ever watched an entire soccer match?   That’s how long your buyer is spending looking at pictures of your home before they ask to see it in person.

So, you better believe staging is important!  Although I am not a professional stager, I enlist the help of one when I list your home for sale.  The reason is obvious.  More eyeballs, more showings, higher offers, faster sale, higher price, happy client.

Note:  Staging doesn’t have to require taking out a second mortgage right before you sell.  The average investment my clients made was $2,400.  The average return was $7,350 above list price.  (300% Return)

Radio Show: The Word on Wealth, KPRZ, with Real Estate Expert Rebecca Austin & Financial Planner Marty Schneider

Show Date: 01/07/2016